Facebook Ad Manager vs Boosting

The benefits of running ads through ad manager over boosting a post on Facebook

Facebook is an incredibly powerful platform for reaching your target audience and growing your business. With over 2.9 billion monthly active users, Facebook offers unparalleled reach and targeting options for businesses of all sizes. However, when it comes to promoting your brand on the platform, there are two main options: boosting a post or running ads through Facebook Ad Manager. In this article, we’ll explore the benefits of running ads through Ad Manager and why it’s a more effective way to promote your business on Facebook.

First, let’s define the difference between boosting a post and running ads through Ad Manager. Boosting a post is a quick and easy way to increase the visibility of a specific post on your Facebook page. By boosting a post, you can reach more people who already follow your page, as well as their friends. Boosting a post is a good option if you have a limited budget and want to quickly promote a specific piece of content.

On the other hand, running ads through Facebook Ad Manager allows you to create more complex and targeted campaigns that can reach a much larger audience. With Ad Manager, you can target people based on their demographics, interests, behaviors, and more. You can also choose from a variety of ad formats, including image, video, carousel, and more. Additionally, Ad Manager provides in-depth analytics and insights that allow you to track the performance of your campaigns and make data-driven decisions about how to optimize them for better results.

So why should you choose Ad Manager over boosting a post? Here are some of the benefits:

1. Better targeting options One of the biggest benefits of using Ad Manager is the ability to target your audience with incredible precision. With Ad Manager, you can target people based on a wide range of criteria, including age, gender, location, interests, behaviors, and more. This allows you to create highly targeted campaigns that are more likely to resonate with your audience and drive results.

2. More ad formats While boosting a post only allows you to promote a single piece of content, Ad Manager provides a wide range of ad formats to choose from. This includes image ads, video ads, carousel ads, and more. This allows you to choose the format that best suits your campaign goals and audience preferences, resulting in more engaging and effective ads.

3. More control over your budget When you boost a post, Facebook automatically sets your budget based on your targeting and campaign objectives. While this can be convenient, it also limits your control over how much you spend and where your budget is allocated. With Ad Manager, you have more control over your budget and can set specific budgets for each campaign, as well as choose how you want to allocate your budget across different ad formats, placements, and targeting options.

4. More detailed analytics and insights While boosting a post does provide some basic analytics, Ad Manager provides much more detailed insights into the performance of your campaigns. This includes information on the reach, engagement, click-through rates, conversion rates, and more. With this data, you can make more informed decisions about how to optimize your campaigns for better results.

5. More options for optimization Ad Manager provides a wide range of optimization options that allow you to improve the performance of your campaigns over time. This includes options for A/B testing different ad formats, targeting options, and more. Additionally, Ad Manager provides access to the Facebook Pixel, which allows you to track user behavior on your website and use that data to optimize your campaigns for better results.

In conclusion, while boosting a post can be a good option for quickly promoting a specific piece of content, running ads through Facebook Ad Manager provides a wide range of benefits that make it a more effective way to promote your business on the platform. With better targeting options, more ad formats, more control over your budget, more detailed results.